Just as you need a comprehensive budget to help you to manage your overall business operations, a marketing and communications budget is a central component of your marketing plan, serving as a road map for accomplishing your marketing-related goals.
Financials are important for measuring your profitability and growth, for creating a yearly budget and making long-term plans. Do you know which financial statements you need to review? How should you analyze them? And when things are not going the way you want them to, how can these numbers help you to get out of the red?
Artists, whether they are in the studio for hours, lifting heavy loads or simply typing on the computer, are susceptible to damaging muscles, nerves, tendons and other tissues. What can be done to treat injuries or better yet, prevent them?
Every year brings changes to the already complicated Internal Revenue Code. New credits become available, others expand or expire; amounts for credits and deductions also can vary from one year to another. To help you prepare your 2009 return, we've compiled a list of items that are most likely to impact the filing of the average visual artist.
Holiday e-newsletters and announcements from artists are appearing fast and furious in my inbox. What are you doing to generate buzz about your business and hopefully make some sales this holiday season?
To capture the potential of networking, you need to incorporate networking tasks into your daily routine. Art Calendar caught up with productivity pro Laura Stack and organization expert Julie Morgenstern to ask their advice on how you can flex your networking muscle.
Your marketing campaign is only as good as where as you place your product. In the September 2009 issue of Art Calendar magazine, I discussed placement in "Back to Basics: Tried and True Marketing Principles," but let's take a look at placement in the context of luxury brands. Which places work for luxe products?
Branding is key to creating a product of perceived high-end value. It is through branding that consumers buy into the notion that there are distinctions of value between one product and another.
One reason why luxe is luxe is because the quality and workmanship are bar none. As the economy begins to recover, many market analysts are predicting that quality will take on heightened importance among buyers of the upper stratosphere.
Before you leap into the luxe market, you've got to develop a marketing plan, which starts with defining and studying your target market. In this article, we'll discuss the things you need to know about your prospective buyer, where to find this information and how to analyze the data you uncover so that you can decide whether and how to sell your products to affluent buyers.
Even as the economy is going through a recession, a market for luxury goods and services still exists. While American consumers are cutting back on extravagant spending, they are not willing to give up on indulgences altogether. It is entirely possible for you to sell your art in this marketplace even in this current climate, as long as you understand luxe buyers and their behavioral patterns ...
In monitoring online art chatter, you may have identified some blogs, groups and high-profile users of social media networks where a discussion about you and your work could have great impact on your publicity and sales. What actions can you take to attract the attention of users, and what techno-savvy things can you do help push yourself further into the limelight?
Marketers love it when a product goes "viral." It means that someone has picked up on their message, and it's getting passed along to more and more users, generating a buzz of (hopefully, positive) interest. What artist doesn't want to be the object of attention of millions of people?
In this age of online marketing, knowing when to send bulk e-mail communications is extremely important. Get it right, and you build the trust and familiarity that keep your support base willingly tuned in.
When you create marketing materials for the Web, you are making something that will be visible to many people. The appearance of your mailings can either make you look either like a pro or a hobbyist. Take the time to produce mailings that create a good impression; your good name depends on it.
Writing copy for your newsletter will be much less daunting if you break it down into manageable parts: pre-writing, writing, revising, and proofreading.
The start of the art fair circuit has practically arrived! Sign products are a great way to show how green you've become.Take a look at the earth-friendly displays that could hang in your booth:
Now that we're in the thick of the holidays, it may be too late to run a sales promotion that will get people into your studio or virtual gallery to purchase artwork that will arrive before December 25. Rather than bemoan might-have-been sales, start thinking about where you can channel your marketing efforts in the time remaining between now and the New Year.
A well-written press release that is sent to the right people and followed up with precision can result in tremendous publicity for your collaborative art event.